(Senior) Manager Conversion Rate Optimization (m/f/d) E-Commerce

Job description

We are looking for a (Senior) Manager Conversion Rate Optimization to successfully establish new processes and influence key business decisions at zooplus. You will be part of a great international team and use state-of-the-art A/B testing tools like Adobe Target. You will have a lot of high value data to optimize the customer experience. You will define new standards for testing and increase awareness of testing within the organization. Are you ready to take on this challenge?

In this important role, you act as an intermediary between CRM, Product Management, Marketing, and local Shop teams. You will be responsible for three main areas of Onsite Marketing, with a focus on Conversion Rate Optimization:

  1. Setting up and coordination of A/B tests, personalization of activities using Adobe Target.
  2. Operational planning and steering of Onsite campaigns across multiple shops.
  3. Development of new Onsite advertising formats and marketing initiatives for zooplus and bitiba websites.

In addition, you will be accountable for using tools such as Adobe Analytics to provide reporting on and the analysis of Onsite activities; preparing material that can clearly communicate the performance of these activities to other stakeholders, such as Product Owners, Shop Managers.

What you will be doing as a Conversion Rate Optimization Manager:

  • Execute & evaluate A/B testing and personalization campaigns, both onsite (web & app) together with responsible business stakeholders (e.g. markets) and functional stakeholders (e.g. POs, CRM, Analysts).
  • Ensure consistent and highly personalized customer experiences that increase sales conversion across all our zooplus shops.
  • Set up reporting by identifying relevant KPIs and leveraging data from Adobe Target and Analytics.
  • Support Online Marketing (CRM, Social...) with advanced landing page concepts to maximize conversions.


  • You have a proven (5+ years) experience in e-commerce or onsite marketing for direct-to-consumer companies.
  • You have a strong understanding of A/B testing and user-centric principles, such as audience building, developing content and experiences for target groups.
  • You have project management experience or advanced organizational skills; experience in coordinating meetings, people, and timelines – including tracking the progress and outcomes of projects, and communicating the findings to other teams within an organization.
  • You have a very good knowledge of web analytics, as well as previous experience with A/B testing tools and/or personalization platforms such as Adobe Target.
  • You are self-motivated, process-driven; a strong communicator that can use data to influence others.

Your perspectives:

  • Have an impact. We regularly provide you with deep insights into our business strategy and departmental KPIs and offer you the chance to shape zooplus with your input and ideas.
  • Trust-based working. We don't punch the clock – organize your own schedule. We trust in what you do!
  • Push boundaries. Everyone is equally important and works together on uncharted challenges alongside inspiring colleagues from all over the world.
  • We offer challenges and encourage your personal development, offering individual external and internal training, conference visits, and regular appraisals.
  • We provide you with a laptop, mobile phone, comfortable working space, fresh fruit and free beverages, casual dress code, various employee discounts (e.g. for a gym membership or corporate benefits), and more.

Please note that applications have to be handed in in English.

What makes zooplus a great place to work:

  • Motivated and friendly teams with over 50 nationalities
  • Dedicated Buddy to support your onboarding
  • A partnership with a selected gym
  • A central location in Munich
  • Flexible working hours and healthy work-life balance with 28 vacation days (plus Dec 24th and 31st)
  • A hybrid working model with 2 office- & 3 flexible days
  • Modern workspaces, state-of-the-art equipment, and mobile phones
  • Continuous development through internal and external training opportunities
  • Employee discount for all company shops
  • Company pension scheme
  • Company events