(Senior) Social Media Manager (f/m/d)

Job description

Founded in 1999, zooplus has grown to become Europe’s largest e-Commerce retailer of pet food and supplies. With an annual double-digit growth rate and revenue of over €1.8 billion in 2020, we have already successfully established our business model in 30 European countries and are expecting further sustainable growth in the years ahead. We have a fantastic opportunity for an exceptional candidate to become part of the success story and join our team in one of our modern offices across Europe.

As (Senior) Social Media Manager, working for the international social media team you will take responsibility for Social Media, Community, and Influencer Relations in order to increase brand awareness, improve community building and support Digital Marketing efforts (e.g. Traffic, Conversions). You will be responsible for supporting and enabling Local Social Media Managers in 25 countries with training, guidelines, and mentoring to ensure successful local implementation of the strategy.


Key responsibilities:

  • Managing, monitoring, and improving the global zooplus Social Media, Community, and Influencer Relations strategy for all Social Media channels
  • Developing inspiring Social media content formats/templates for Local Social Media teams
  • Creating Influencer campaigns, executed globally in close collaboration with Local Social Media Managers
  • Further continuous improvement of the social media presence by ongoing identification of trends and technical developments in the social media environment and executing innovative storytelling
  • Creating thorough monthly Social Media reports and advanced (ad hoc) analysis which ensure that all relevant KPIs are excelling and up to date
  • Monitoring of the zooplus brand reputation in Social Media
  • Supporting and enabling Local Social Media Managers with training, guidelines, and mentoring
  • Ensuring brand consistency in copy through tone, voice, and terminology across all countries

What we are looking for:

  • Graduate degree or equivalent in digital marketing/communications or similar commercial discipline
  • Significant professional experience in the management of Social Media accounts
  • A strong sense for Social Media Content and Online Storytelling, paired with an affinity for numbers and an analytical mindset
  • Social Media, Internet, and Tech-savvy with state-of-the-art knowledge of trends in areas of Social Media and e-Commerce
  • Proficient using of Social Media platforms (e.g. Facebook Business Manager, Instagram, YouTube, Pinterest) and experience using multi-social posting programs (e.g. Facelift, Hootsuite, Falcon.io, or similar)
  • A high degree of initiative and an ability to find creative solutions
  • Strong communication and team-working skills, goal-driven working style

What makes zooplus a great place to work:

  • Motivated and friendly teams with over 50 nationalities
  • Dedicated Buddy to support your onboarding
  • A partnership with a selected gym
  • A central location in Munich
  • Flexible working hours and healthy work-life balance with 28 vacation days (plus Dec 24th and 31st)
  • A hybrid working model with 2 office- & 3 flexible days
  • Modern workspaces, state-of-the-art equipment, and mobile phones
  • Continuous development through internal and external training opportunities
  • Employee discount for all company shops
  • Company pension scheme
  • Company events