Teamlead Central Direct Marketing M/F/D

Job description

Introducing the Digital Marketing Team

We are a team of 40+ Digital Marketing Managers in 9 country offices that handle Online Marketing and Direct Marketing campaigns in more than 30 countries. Learning, experimenting, and collaboration are the heart and soul of our team. Besides doing digital marketing for all the countries, our team also works on cutting-edge cross-department projects.

Teamlead Direct Marketing M/F/D

We are looking for a Teamlead Direct Marketing to join our zooplus team in Munich. You will lead central team of 6 people and be responsible for the Europe-wide Direct Marketing activities (email marketing, print campaigns, push notification campaigns).

In this role, you will coordinate with our sales and marketing directors to boost our company’s market presence and increase customer retention. To be successful in this position, you should have solid experience with Customer Relationship and Analytical Systems. You should also be able to identify new opportunities and proactively address customer concerns. Ultimately, we want you to increase revenues and achieve business goals by building a customer-oriented company.

Your Tasks

  • Professional and disciplinary leadership of the Department with a strong focus on constantly developing people
  • Ensure to have well-performing CRM systems - both from a commercial and technical perspective
  • Understand how to improve sales & operational KPIs within CRM systems and Customer journeys, by means of the right measures and local conditions and strategies.
  • Use state-of-the-art development and testing approaches combined with modern technology to ensure best customer experience, with stable operation at high development productivity - for all the CRM applications
  • Work closely with all Sales/Service and Marketing departments to achieve company Goals


  • Several years of professional experience in a leading international project management function (with a focus on marketing, sales, or CRM), ideally in top tier consulting or within a fast-growing eCommerce company
  • Strong track record in data-driven automation of processes
  • Excellent analytical skills, confidence in working with large data sets, and performance-oriented thinking
  • Experience in working with Analytical tools and languages: Tableau, Excel Pivot, SQL
  • Experience of working with Atlassian working environment: Jira, Confluence
  • Experience with the common CRM tools, desirably Selligent Marketing Cloud
  • Strong data, business, and growth-oriented mindset, backed by a track record of successful projects
  • Strategic awareness and distinct implementation strength
  • Pro-active and hands-on approach to challenges and getting things done mindset
  • IT affinity and strong communication skills
  • Advanced working knowledge of the Microsoft Suite, specifically Excel and PowerPoint
  • Optional: Experience with implementing cross-channel / multi-channel marketing strategies
  • Optional: Understanding and experience of working on Legal aspects of Customer communication
  • Fluent English both verbally and written, any additional languages as e.g. German are a plus

Your perspectives

  • Have an impact. We regularly provide you with deep insights into our business strategy and departmental KPIs and offer you the chance to shape zooplus with your input and ideas.
  • Trust-based working. We don't punch the clock – organize your own schedule. We trust in what you do!
  • Push boundaries. Everyone is equally important and works together on uncharted challenges alongside inspiring colleagues from all over the world.
  • We offer challenges and encourage your personal development, offering individual external and internal training, conference visits, and regular appraisals.
  • We provide you with a laptop, mobile phone, comfortable working space, fresh fruit and free beverages, casual dress code, various employee discounts (e.g. for a gym membership or corporate benefits), and more.

Please note that applications have to be handed in either English or German.